IKEA wasn't the first to have the idea of packing products flat. Look at how small a forge can get from transport at the top of the right-hand page. From a Otto-Canedy catalog found on roseantiquetools.com.
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I love how animated these devices look, Old No. 38 looks like a crouching animal ready to jump. Or an eager dog waiting for the ball to be tossed.
Posted by: Eric Harrod | 08/24/2013 at 06:22 PM
Great comparison, Eric--the illustrator was good!
Posted by: Jim Nolan | 08/25/2013 at 07:16 PM